The tech broligarchs are the lords. The digital platforms they own are their “land.” They might project an image of free enterprise, but in practice, they often operate like autocrats within their domains. Meanwhile, ordinary users provide data, content, and often unpaid labour like reviews, social posts, and so on — much like serfs who work the land. We’re tied to these platforms because they’ve become almost indispensable in daily life. Smaller businesses and content creators function more like vassals. They have some independence but must ultimately pledge loyalty to the platform, following its rules and parting with a share of their revenue just to stay afloat. Why on Earth would techno-feudal lords care about our well-being? Why would they bother introducing UBI or inviting us to bene...
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